VAVA Eyewear New Arrival - “More With Less” advocating Bauhaus Movement With Basic Forms

VAVA “More With Less” - it’s not a plagiarism, 

but a homage that derives from Bauhaus movement’s motto 

“Less Is More” in a different way throughout eyewear.

We live in a society that everything is easy come and easy go, fast-fashion seems to be a main stream. However, in VAVA’s eyewear, there’s no fascinating colors nor eye-catching décors, not even a specific shape to determine gender. VAVA demolished traditional rules of eyewear design, and yet replaced with basic functions, elements and materials, to disassemble and reassemble as a mean to reopen Bauhaus perception in this new eyewear century. 

VAVA is from Portugal and produced in Italy. The brand’s DNA is based on 3 fundamental principles : Function, Concept and Design, focusing on where the minimum is the maximum. Utilize advanced high-technology to modernize handmade eyewear techniques. Using simple shapes and lines to create a minimal silhouette and a monochromatic figure, providing valuable and functional crafts in high quality material.

VAVA’s hinge is made of aerospace aluminum called 6026, produced in Italy using advanced industrial cutting and milling technique process. It’s super light weight with great physical and mechanical properties. Moreover, the hinge is colored by anodizing process, without extra spraying paint, VAVA’s hinge is remarkably resistant to corrosion, aluminum can also be recycled over and over again which meets sustainability purpose. 

The hinge’s shape follows Bauhaus motto “Form Follows Function”, inside the cube rotates a cylinder in a fully integrated structure, which is patent protected by VAVA.

For the frame acetate material, which is made of cellulose acetate from an Italy brand Mazzuchelli that has over hundred years of history. VAVA chose its eco-friendly product line “M49”, a type of cellulose acetate produced from natural cotton and wood-pulp fibers to become a 100% recyclable and biodegradable material.

VAVA pays attention to details on each eyewear pieces, inside of the temple tips are lasered with anti-slip lines. Each details on VAVA’s frames are not for superfluous beauty but for practical utility purpose, truly represents Bauhaus movement “Form Follows Function” principle, every design returns to the essential requirements.

VAVA’s eyewear is shaped with a reform from geometrically square, rectangle, circle and triangle, equipped with thick and edge parts that inspired by architecture, creating a future in multiple dimensions. You can simply recognize VAVA’s frames by its beyond common sense design.

The present is real, the future is a vision. VAVA’s vision of future is not only about the progress of high-tech in capitalism society, but also the evolution of human mindset. Hence, VAVA divides their products into 4 different series, each labels represents different vision of future.

・Black Label ➣ Black Future is darkness, decay and underground.

・White Label ➣ White Future is simplicity, cleanness and purity.

・Green Label ➣ Green Future is color, dynamic and light.

・Red Label ➣ Red Future is sportive look.

Get ready to see VAVA’s new arrival collection that under Black label and White label, SO!EYEWEAR will bring you more about Green label and Red label very soon, stay in tune !

-=+ BLACK LABEL +=-

VAVA Eyewear
Black Label － BL0022（Size：53□18-140）


Narrow polygon eye shape extends out as two parallel universes on your face, like every alternative possibilities could result in a new universe.



With cellulose acetate’s feasibility, by cutting down a step on the front eyebrow area creates a subtle top bar, gives layers to frame your face features.



VAVA forgets traditional key hole nose bridge and flare-out nose pads, by precisely oblique cutting a unique bridge hole, makes the frame sit on your nose properly.



VAVA’s the most iconic cubic hinge is made of alumni, laminated end-piece is shaped in cube to be flushed with hinge, creating a smooth streamline profile and avoiding a step or a gap to catch your hair.

BL0022, a sharp edged recession on front, complex polygon eye shape, could be a highlight of your daily look !

-=+ WHITE LABEL +=-

VAVA Eyewear
White Label － WL0039（Size：45□25-145）
 
A classic round lens shape wrapped with acetate eye rim which has a wicked angle at nasal area, like an arrow pointing to the center to yourself, implying that focus on yourself is the most important thing in spiritual mind.

 

The front acetate in mono solid black, applying Italian professional’s technique, shiny polishing on bridge and end-piece, matte finish on rims, creating a strong contrast on the frame, makes the black color having different levels.



WL0039 is also embodied with VAVA signature cubic hinge, giving the full black acetate frame a little bit cool metal touch !

Even though all black is dull, however, by using different materials, black can be unfolded to different layers. WL0039’s matte and shiny finish contrast simply pop out your personal style and charisma behind this glasses.

VAVA Eyewear
White Label － WL0043（Size：45□24-140）


Having the same naughty pointy eye rim with round lens shape as WL0039, but the special thing on WL0043 is the beveling cut around the front of acetate rims. It decreases the weight and presents the angular profile under light exposure.



A shaved down step inside of the rims lets your eye get closer to the lens, avoiding thick rims blocking your vision.




The metal bridge makes a dramatic trapezoid line on the front. The exquisite flushing between metal bridge and acetate rim is done by professionals from Italy. The structure requires a high-end technique, the acetate cut-down foundations are fixed and perfectly match the metal bridge ends, bridge connecting to two acetate rims firmly, WL0043 the whole frame sit steadily on your face.

Simple circle shape with metal bridge, beveling on acetate rims gives WL0043 elaborate sense of visual and sense of touch. 

VAVA Eyewear
White Label － WL0045（Size：45□25-140）


A milled alumni front sheet inlayed with acetate rims, combine with circular lenses, trapezoid bridge, equipped with VAVA’s symbolic cubic hinge. Such high-tech combination of different material which requires precise dimensions, without doubts, WL0045 got nominated for 2020 Silmo Paris d’Or in the category of Eyewear Designer, which is the most prestigious award in eyewear industry.



Alumni front sheet and alumni hinge’s silver metal color enlighten the acetate frame and mimic each other, the monochromatic color of each material presents an organic look on this frame.



Comfortable laminated acetate nose pads, WL0045 nose pads like growing out from no where and only aim to hold the frame for you.

WL0045 collaborates shiny finish acetate with matte cool alumni metal, a subtle metaphor of the contrast between the known present and the unknown future. Its minimally outline of smooth curves and sharp angles leads to a maximum design on eyewear, shows the plagiarism to the Bauhaus movement “Less is More” concept.

VAVA Eyewear
White Label － WL0048（Size：56□16-140）

An oversized rectangular shape with an elegant pull-out dripping on the bottom of the rims, enlarging your vision.



Pointy beveling on the eyebrow area responds to the beveling around the lens inside of the rim, making the whole frame have a notable ridgy profile.



Inside of the front adding sandy matte finish, the skin friendly finish gives you a superior comfort.



By shaving off a large part of inside front to lighter the frame weight.



Unlike the other styles, WL0048 end-piece doesn’t have a sharp right angle, but with a bend toward back smooth curving side end-piece, eliminating extended lines on your oversized front.

Angular WL0048 creates multiple dimensions, architectural aesthetic design gives a strong conceptual identity on eyewear.

After checking the collection of VAVA’s new arrival styles, did you notice that there’s NON VAVA logo on any of the frames?

That's right ! VAVA breaks through the traditional eyewear design boundaries, forgets all of superfluous décors, overlooks branding addict, only focuses on its brand DNA “Concept, Function and Design”.

・ Simple geometric shape = VAVA

・“Less is More” monochromatic color = VAVA

・“Form Follows Function” patented cubic hinge = VAVA

Because of VAVA, we see the Bauhaus.


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